Sample Marketing Plan on V Energy Drink free essay sample

The company will be facing intense competition. The V energy drink will be competing against strong energy drinks competitors such as Red bull, Mother, Demon, Lift plus and Monster as well as other cold energy markets like coca cola and Pepsi-co and other self-branded cold drinks products. V energy drink will be competing through differentiation in the main ingredients and in the contents of caffeine and sugar. It also comes with different flavours or variants like V energy sugar-free, V energy blue and V energy black. The marketing strategies of the V energy drink will be centred on four objectives: : Firstly, to have 40 percent market share in Auckland, New Zealand, Secondly, to be the brand icon of extreme sports and music not only in Australia but also in New Zealand, to gain 50 percent brand awareness and to have a strong community relations among consumers. The company will be using some strategies to reach these objectives such as launching online game, being a sponsor to some extreme sports activities and promoting the product through billboard, TV and radio advertisements. We will write a custom essay sample on Sample Marketing Plan on V Energy Drink or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A. SITUATION ANALYSIS V is an energy drink brand produced by Frucor Beverages Ltd since August 1997. In 2003, in supermarkets and service station, V had a market share over 53% in Australia, making it the most popular energy drink in both countries. V is made in Australia by Frucor. It has taken Australian energy drink market by storm, capturing over 53% of the market and driving the acceptance of energy drinks in a day time environment. V is exported to the United Kingdom in cans and bottles. In 2007, Frucor also started to export its energy drinks to the Netherlands. V was introduced to Maldives market in 2008 and is also sold in Argentina, Papua New Guinea and in Spain as of 2011. The original and V blue flavours has been released to the South Korean market in 2012. Starting next year, the company is planning to introduce the V energy drink in New Zealand market. It is something particularly different in the cold drink market, with a distinct bottle and can it will serve as a contrast against other caffeinated cold drinks that are on the market. Its main ingredient is the guarana which has garnered a worldwide reputation for having a stimulating effect on mind and body. V is about giving consumer’s the energy to achieve the extraordinary. It will available in different variants depending on customer’s choice. Firstly, the V green which is the original product with an energizing mix of B vitamins, caffeine and guarana. Secondly is when you need to pack a punch without the calories, it all about the V sugarfree. Thirdly, is the V black if you want to experience the double hit of taurine with strong coffee flavour. Next is the V blue which is also called as the mysterious flavour and lastly, the V pocket rocket which is recommended to take for only once a day. With each type sold in containers ranging from 250mL cans and 350 ml glass bottles. The V drink 100 fluid ml of energy drink contains 31mg of caffeine which is significantly less than the average for all energy drinks and 10. 6grams of carbohydrates which is the least of all energy drinks. The percent daily values are based on a 2,000 calories diet, so the values may change depending on each calorie needs. It also contains 26. 5g of sugar which is also the least of all the competitor energy drinks. COMPETITOR ANALYSIS| ATTRIBUTES| REDBULL| MOTHER| LIFT-PLUS| MONSTER| DEMON ENERGY| Product Slogan| â€Å"Vitalizes body and mind†| â€Å"Mother of an energy drink†| Wake up your buds and choose your level| â€Å"Unleash the Beast†| â€Å"No limits-No laws| Price| 2. 59$ 250mL| 3. 35$500mL| 2. 29250mL| 2. 99500mL| 2. 99568mL| Market Share| 40%| 25%| 10%| 15%| 10| Brand awareness| 35%| 30%| 10%| 10%| 15%| Energy drink is a tough market. V will be having a lot of strong competitors such as Red bull, Mother, Lift-plus, and Demon Energy drinks. One of the stongest is the Redbull which already exists for a long time and it’s the most popular energy drink in the whole world. Competition is becoming more intense in energy drink industry. Self-branded or home-branded drinks can push the v energy drinks out of the shelf in supermarkets especially that they have the ability to pass savings to their customers. SWOT ANALYSIS| STRENGTHS| The products comes with different variety and different packagingGuarana as the familiar main ingredientPromotion effortsContents are transparent on the product’s labellingFashionable and trendy packagingContains lesser amount of sugarContains lesser amount of caffeine| WEAKNESSES| PricingLack of product distribution in the marketBrand exposure in other countriesWeak presence of product in the market areaLimit of 2 cans per 250mL intake daily| OPPORTUNITIES| Expanding target marketsIncrease market share| Inflation may increase the price of the drinks and at the same time, consumer’s income may decrease. For that reason, buying an energy drink will not be in their list of priority since it is not a necessity for smart buyers. If V energy drinks will introduce or export their product in a new country, a possibility of an increase in price since they have to change the labelling of the products. If the government will imposed health and safety restrictions on the amount of energy drinks that should be consumed, health is also a major barrier; some people say they don’t drink energy drinks ecause they’re unhealthy and because of its caffeine content. V energy drink target segment will be men and women ages 16-40, who are situated in the city as they are likely to be really busy and tired. Hardworking young professionals with active lifestyles who want to be awake during their working hours, athletes who want to accelerate their performance or to regain their strength after a competition, and university students who don’t want to be lagging in their lessons. Target markets are dairies near universities, convenience stores along the street, gasoline stations and supermarkets. Those who are tired, stressed and with exhausted need something to keep going in their daily activities. V energy drink will marketed through association with extreme sports and music to students, young professionals, and athletes. Students are mostly active on night parties and some are also doing night shift in their part time jobs so they need energy for the school activities. Young professional doing morning shifts needed to boost their energy as well as Athletes who are active in extreme sports need to be energized before and after their events. B. Marketing Objectives and Strategies: The strategic role of V energy drink will be centred on four objectives: Firstly, to have 40% market share in Auckland, New Zealand, Secondly, to be the brand icon of extreme sports and music not only in Australia but also in New Zealand, to gain 50 percent brand awareness and to have a strong community relations among consumers. V energy will use some strategies to reach these objectives through communications, promotions, and distribution strategies. V energy Drink Company will inform the channel partners and all their stakeholders in New Zealand about the launching of the product through an exclusive meeting for the stakeholders and all the managers from every department, to be followed by a seminar to be attended by all of the channel partners like supermarkets including small businesses to have an idea about the product. Then, they have to establish a channel relationship with their istributors like supermarkets and service stations through giving discounts and a free ticket to Australia to supermarkets or stores who will get the highest sale of the V energy drink Small businesses or retail will also be given free vouchers with a minimum of 1000$ purchase to any variants of the V energy drinks. Considering the very tight competition of the energy drink market, the company will also be using the power of media to be able to accomplish the target brand awareness. They will design a billboard which features a well-known rugby player who is drinking v energy drink. They will also make a radio and TV advertisement featuring the testimonies of students and some workers who successfully finishing their works with the help of the product. The company will be building community relations by being one of the sponsors and organizers to every extreme sports event like bike racing and car racing. The first sports event to be launch will be the V Human Powered Burnout. It is a car racing activity where drivers who want to participate should give evidence or a minimum of 100$ proof of purchase of the v energy drink. Limited Free tickets will also be given to interested viewers who will send or put in a drop box a v energy drink proof of purchase to be drawn on a month before the event. Aside from being a sponsor, the company will be launching their own extreme events. The company created a new campaign for the v energy drinks. By hacking Kinect motion tracking software and combining it with audio production software; they created The V Motion Project, a tool that could transform the body’s movements into music. The project has resulted in a series webisodes, a song in iTunes, a music video and TVC’s that all demonstrate that V brand core value that ‘with enough energy, you can do extraordinary things. This is one way of new and interesting ways to engage with costumers. This project became successful in Australia so, they are also planning to bring into New Zealand. Another strategy targeting the students in a university will be through the V Robber’s Training Academy where students will be trained with their robbery skills. Participants will be given free green shirt bearing the V’s logo and lucky winners will also be given exciting prices together with a bunch of v energy drinks. The V Robber’s Training Academy team will visit all University who are willing to learn skills in robbery focusing on the product’s benefit which is giving energy needed after and before an event. It is also important to keep the people updated with new products, exciting promos as well as other events regarding the product. So, the company will be keeping an eye in updating every single detail in their website and facebook page and twitter accounts. They are also planning to create a blog, a space where customers will be writing their comments, reviews and suggestions. One way of promoting the product with the help of technology will be through the online game V robbers most wanted. It is an online Flash game pitting hopeful New Zealand burglars against each other for the chance of winning a $50,000 in prize money. The game itself is a memory test, where the player memorises the sequence of coloured wires he or she needs to cut in order to disable an alarm guarding another player’s stash. The money proposition for V’s manufacturer, Frucor, will be user’s need to redeem codes on specially mark cans of the energy drink in order to play the game. C. IMPLEMENTATION AND CONTROL TASK/ACTIVITIES| RESPONSIBILITY(Person/Department)| TO BE UNDERTAKEN BY(Date)| BUDGET (NZ$)| 1. Online survey to collect customer’s ideas about the product| Research Department| January 2014| 3,500| 2. Evaluate survey results to decide on what and where to focus| Research Department| February 2014| 1,500| 3. Educate Channel Partners (Supermarkets, Wholesalers, Retailers)| Promotion Department and Sales Department| March 2014| 3,500| 4. Keep facebook, website twitter and other online accounts updated for the upcoming events| Technical support department| April 2014| 5,000| 5. Roll out the billboard,tv and radio commercials| Promotion Department| May 2014| 5,000| 6. Announce the contest of sales among distributors or channel members| Production Department| June 2014| 2,500| 7. Sponsoring stage-extreme sport events| | July 2014| 10,000| 8. Launching of V human powered burnout| Promotion Department and Technical Support Department| August 2014| 15,000| 9. Start the V Motion Project| Promotion and Technical Support Department| September 2014| 25,000| 10. Start the V Robber’s Training Academy| Promotion Department and Technical Support Department| October 2014| 30,000| 11. Launching of the Online game V robbers most wanted| Technical Support Department| November 2014| 100,000| 12. Check the Sales and Distribution of the Product| Sales Department| December 2014| 5,000| Total Cost| 206,000| IMPLEMENTATION BARRIERS: In every plan there’s always a barrier during the implementation period, just like the marketing plan. So, it is a need to anticipate these barriers to be given appropriate actions. Some barriers in the V energy drink marketing plan implementation are: The flow of the activities may not be followed because of lack of budget, also lack of resources and lack of staff or human resources. REFERENCES * http://www. writework. com * http://www. scribd. com * http://www. istart. co. nz * http://www. sharechat. co. nz * http://www. frucor. co. nz * http://en. wikipedia. org * http://www. stuff. co. nz * http://v-energy. com. au * http://gives-u-wings. blogspot. co. nz * http://www. energyfiend. com * http://www. internationalist-awards. com * http://www. stoppress. co. nz * http://www. campaignbrief. co. nz * http://www. tv3. co. nz * http://www. time-management-guide. com * http://s3images. coroflot. com

Education in Remote Areas

Education in Remote Areas Free Online Research Papers Today, education in remote areas falls far short of that in modern cities. The poor educational level in these remote areas deeply affects the improvement of society in these areas, the development of the economy and the overall improvement of our entire society. Very few teachers want to stay in remote areas because of poor living conditions and low salaries. This is why masses of youth step into society without proper education. They are more likely to be taken in because of their poor understanding of law and society. Their lives are flooded with torrents of information released by the various media outlets. They often feel confused and lose themselves in modern cities. They can easily go astray. Some become drug addicts. Some are obsessed with gambling and some may even commit crime and spend the rest of their lives behind the bars. They become dangers to society! It does no good to punish them. We have to solve the problem at source. Priority should go to education. With proper education, their lives could be totally changed. They would have a promising future! The government has already realized the essence of the problem and lots of measures have been taken. Still, there are many problems. I think the government should increase the state expenditure on education in remote areas. Rich people should donate some of their money to make education and living conditions better in remote areas. More experienced teachers should be dispatched there. This is my top concern education in remote areas. I hope this could be your top concern as well. Research Papers on Education in Remote AreasStandardized TestingInfluences of Socio-Economic Status of Married Males19 Century Society: A Deeply Divided EraRelationship between Media Coverage and Social andUnreasonable Searches and SeizuresPETSTEL analysis of IndiaThe Effects of Illegal ImmigrationResearch Process Part OneCapital PunishmentQuebec and Canada

Anthropology Personal Statement Writing Essay Example

Anthropology Personal Statement Writing Essay Example Anthropology Personal Statement Writing Essay Anthropology Personal Statement Writing Essay â€Å"Anthropology demands the open-mindedness with which one must look and listen, record in astonishment and wonder that which one would not have been able to guess.† (Margaret Mead) The main purpose of crafting an anthropology personal statement is to convince the board of the university to accept your admission application. It is imperative that the purpose for applying for admission in the college should be apparent in the admission essay. While writing the anthropology statement of purpose, you should determine your audience. It means that you should first determine who you are writing for and why. The targeted audience who will review your admission essay will be comprised of those admission officers who are experts in your field of interest. Through the personal statement you need to persuade those officers that you have what it takes to be a proficient anthropologist. There are some universities that provide you a list of specific questions and expect you to address those questions in the statement of purpose accurately. If any question has numerous parts, ensure that you address each part of that question effectively. It is also very important to go through the list of specifications carefully so that you don’t miss out on any crucial details. The opening paragraph of the anthropology statement is very important because it introduces your passion to the readers. It tells the readers why the candidate wants to explore anthropology field or what encouraged the candidate to do so. Keep in mind that a convincing personal statement is one that looks like it is crafted especially for the admission officers. Therefore, don’t worry about the format of your statement. You may check out few sample statement to learn about the basic elements of an engaging anthropology personal statement. Sample statements are easily accessible these days, thanks to the internet. There are also many websites that offer students to post their personal statements which have been accepted in numerous academies. By reviewing those statements you can easily figure out the essential elements that a particular university seeks in a statement of purpose. The statement of purpose should be written in simple and straightforward language. Though it is true that sometimes technical jargons are necessary to be used in the statement, however, too much use of such technical terminologies must be avoided. It should only be used where it is necessary. The anthropology personal statement should discuss the candidate’s moral values. It should also discuss the work experience of the candidate and tell the audience what he/she has learnt from those experiences. The statement of purpose should also tell the readers how those work experiences or moral values impact your future goals. Ensure before submitting the essay that it doesn’t exceed the word limit as mentioned in the prompt. Read through the personal statement thoroughly so that you can correct any grammar or spelling mistakes. Such mistakes make the candidate look careless in the eyes of the admission officers. So proofread the statement carefully and make sure you submit an immaculate personal statement.

Using the criteria outlined in Chapter 15, evaluate the range of Assignment

Using the criteria outlined in Chapter 15, evaluate the range of distribution options available to the cluster of products and services within Thailand - Assignment Example The choice distribution channel for tourism functions to convey marketing communication. These communications assist clients in booking for accommodations, making payment and obtaining various tourism goods and services that the tourists may require. According to Berger (2014), there exists two basic options for contact; a two-way response which conveys information directly between the prospective client and the produce. On the other hand, indirect response is the case when third parties are involved in channeling information to clients, p.275. Indirect marketing involves the use of intermediaries. Experts declare that when intermediaries are used, they facilitate the buying of commodities in advance. In addition, the channel is very efficient when bringing about promotions and discounts. Furthermore, it is significantly important for businesses dealing with tourism products and services to be strategically positioned. It is vital for both micro businesses and large tourism businesses to ensure that their offices are strategically located so as to attract large clientele base. The choice location should ensure a correct system of reservation, effective payment and information system and physical accessibility, Berger (2014,

Potential sheath removal issues Assignment Example | Topics and Well Written Essays - 2000 words

Potential sheath removal issues - Assignment Example The blockage may be attributable to conditions including atherosclerosis, coronary artery disease, peripheral artery disease (PAD) and renal vascular hypertension. Carotid artery stenosis, venous narrowing and narrowing in dialysis fistula or grafts can also result in blockage. Patient preparation is essential. Medications, herbal supplements, recent illnesses, medical conditions and allergies should be well documented (Benson et al. 2005). This is because the procedure involves anaesthesia and iodine in the x-ray dye. Medication used especially blood thinners, nonsteroidal anti-inflammatory drugs and aspirin should be reported. The procedure involves imaging using radiation. It is, therefore, essential that women be examined for pregnancy to minimize radiation exposure to the foetus. Before the procedure, patients are restricted to eat or drink except medication. The procedure involves the use of several equipment a balloon catheter, stent, sheath, wire guide and x-ray imaging equipment. The imaging procedure applies the principle of fluoroscopy to develop an angiograph (O’Grady 2002). During the procedure, the guide wire directs placement of the angioplasty balloon catheter and the vascular stent. The sheath is used for catheter exchanges during the procedure. A vascular tube is placed to allow catheter exchanges and is usually removed after the procedure by a nurse. The procedure is executed in an interventional radiology suite by an interventional radiologist. Seldinger technique is the preferred technique for percutaneous catheterization of the femoral artery. It is effective for both arterial and venous access. Although a radial approach is applicable, the femoral approach is the most preferred method. In this procedure, the ideal puncture site is the femoral artery (Berry 2004). The femoral stick is well located to avoid surgical complications. The puncture site is precisely selected to avoid complications associated with the surgical procedure.

Cultural Differences and Justice Essay Example | Topics and Well Written Essays - 1750 words

Cultural Differences and Justice - Essay Example From a social science perspective, the term refers to an individual's subjective perceptions of whether or not he/she is treated fairly (Markovsky, 1985 in Mueller and Mulinge, 2002). It is likewise important to consider that justice pertains to the application of a normative rule to the allocation of resources to recipients (ibid). It is important to examine these subjective perceptions of justice and injustice since individuals' understanding affects their attitudes and perceptions of the subject. Since cultural differences may alter a group's perception on what is just and what is not, it then implies that people's actions and approaches to these actions on the given subject also vary. The perception and understanding of justice is different in various nations and cultures, thus there is a need to focus on cultural differences when attempting to understand how a particular group views this concept. It must be noted that the concept of justice has not only emerged from levels of individual issues but also from levels of group or collective issues (Hayashi and Sekiguchi, 2006, p. 207). This is where the importance of how a group perceives the concept of justice and injustice takes place. It is from this multi-level perception that this paper considers describing how cultural differences alter understanding of injustice and approaches to justice. Collective justice perception is tended to be viewed to have associations with group-oriented cultures such as India. It connotes whether a group as a whole is treated fairly within the organisation and how such understanding of justice alters their view of said treatment (Hayashi and Sekiguchi, 2006, p. 207). In India, it may be inferred that religion is a factor that alters people's understanding of injustice and approaches to justice, accounting for a cultural difference between its people and the rest of the world. As a starting off, it is important to mention that the Indian culture and its general economic structure are heavily founded on religion and there is a need to understand the system of worship as well as the central concept of reincarnation governing people's lives. The cultural differences of the Indian people in terms of understanding justice and injustice lie on the understanding of various connections between Hinduism and general Indian culture, which includes history with an underlying caste system that has thrived for several centuries. The Indian caste system governs the social system in India, directly linking religious beliefs and social segregation into status groups, thereby creating divisions. Weber notes the prevention of the development of urban status groups by this caste system (Dumont and Gulati, 1980). He analysed how the aspect of traditionalism of the caste system is supported by religion and posits that the economic development of India is slowed as the "spirit" of

Disgusting Things Essay Example | Topics and Well Written Essays - 250 words

Disgusting Things - Essay Example The unconditional response is the nausea that I feel after tasting it. The conditioned stimulus is eating the soup and the conditioned response is vomiting as a result of eating it. Viewing rats disgusts me because I am allergic to them: The Unconditioned Stimulus is the factor that results in allergies like the hair, hygiene or other factors of the rat. The unconditioned response is the resulting sickness, itching or flu that I catch. The conditioned stimulus is the rat itself and conditioned response is the feeling of disgust and loath from the rat. Once I had a large portion of pasta at dinner and felt nausea. I decline eating Pasta from that day. The unconditioned stimulus is sickness caused by overeating. The unconditioned response is nausea. The conditioned stimulus is Pasta which resulted in the conditioned response that pasta caused nausea. I opened a can of pineapples and found a snail in it. I never use canned pineapples now. The conditioned stimulus canned pineapples resulted in an conditioned response of abstaining from the tin-packed pineapples. The unconditioned stimulus is the snail found inside the tin that resulted in an unconditioned response of disgust from tin-packed